The law protects consumers of all types of products and services against unscrupulous conduct. Consumer protection claims can take various forms including: securities fraud, false advertising, bait and switch marketing, unconscionable pricing, and charging for services that are not provided. The manufacture, distribution and sale of defective or dangerous products, and failure to honor, or breach of, the warranties related to such products can also give rise to a consumer protection claim. Such claims are common in the product, financial, insurance, and mortgage industries.